Steps That Will Make Your Content Work for You

You have diligently created your content in the form of articles, speeches, blog post, tweets, and videos. Now you are ready to get the most for the time and energy invested in creating the content. Let us dive into the natural, actionable steps that will help you drive results

1. Build a Community of Readers for Your Work

Expand your publishing options by getting out and fishing readers from their hangouts. It does not matter if it is on their Facebook news feed or their work trade publications, locate the target audience so that you can share your content. Learn all you can about your readers. What are some of the books they read, what is the word count, which type of material gets them excited? Definitely not all content fit all readers. Craft each piece according to the preference of a reader, and you will ultimately gain an audience.

2. Continue With the Conversation

It is impossible to fit all you wish to say about a subject in one article. The article would be too lengthy and tedious. Engage the audience with nuggets of information, create high-quality content with professional writers and leave your readers yearning for more. This will create a continual learning experience for the readers as they will anticipate reading your next post. As much as you would want to pack your content with high-level insights and promotional links, be careful with the links you provide. Make sure the links are from a trusted source, the material is original and relevant to the audience.

3. Incorporate Multimedia

Use the available tools to create videos that will captivate the audience. The video need not be high-quality, focus on the message and authenticity of the story. Do not limit yourself to only videos, make use of podcasts and audio recordings as well. Alternatively, create an infographic that communicates your expertise.

Make use of images as it makes it easier for the readers to digest the message. It is an excellent tool for the readers with short attention spans and a useful tool for bridging information together. When facing difficulties explaining yourself in a text, use images to clarify.

4. Engage the Audience

Do not let the readers be bystanders, engage them in creating the content. As I mentioned earlier, media is very powerful, and it is a useful technique when engaging the audience. Remember of your college years how real-world examples helped you connect with the subject? Examples are equally important when creating your content. Cases eliminate confusion and doubt in the mind of the readers especially considering there is always a disparity regarding the readers’ comprehension level. When in doubt, include external links to resources that cover the topic.

5. Make Use of Statistics

Backup your arguments by incorporating statistics to bring your point to life. Statistics create a big impact on the reader for they relate more with real-life examples. It will be more powerful to use graphs, charts, and diagrams to appeal to the audience.

6. Get Personal

Create an intimate connection with the readers by sharing your experiences. According to research published in the ‘State of Digital Media 2018’, editors want to see content that shares more of the creators' experience and opinions. Such a calculated move makes your content unique, compelling and different. That does not mean you publish your diary entries in the blog, instead distribute content that will empower and connect with the readers.

Answer all questions that may arise from the audience. With Googles’ algorithm Hummingbird focusing on semantic search, pay close attention to the users intent. Enter into the shoes of the reader and ask yourself what kind of queries might be going through their mind. Do not leave any vital information cover everything if possible.

Our society suffers from Cognitive overload due to the endless information available on the internet. Make your content clicks more actionable by explaining to the readers what they will walk away with after reading the post. For example, a good title and engaging introduction will point out what an article is about.

7. Create a Call-to-Action (CTAs)

It is not easy to create CTAs, a small error can mess the whole process thus hurting the overall conversion rate. When creating a CTA make sure it conveys some sense of urgency that requires the reader to take action almost immediately. For example, a buyer may wish to purchase an item bookmark the page or copy the URL but end up forgetting to return to the website. Therefore, create a clear CTA by including the following features:

  • Create a CTA button
  • Make the CTA short and sweet
  • Try different colors and fonts
  • Make use of persuasive words such as Free, bonus, new, instantly.
  • Get the readers curious by conveying benefits.
  • Implement the above techniques to have a stronger impact on the audience.

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