79 Content Marketing Ideas from Iblog 8
Last month, I had the opportunity to attend Iblog8 organized by Janette Toral of Digital Filipino.
I learned a lot of content marketing ideas from this event.
I am an avid reader on the topic of content marketing so a lot of the ideas I have heard or read before but it’s nice to hear the ideas spoken with conviction and passion.
I have categorized the ideas under the following headings:
On Attitude and Mindsets (The Self)
- Carlo Ople talked about finding that meeting point where your passion meets strength and meets money. This means your blog should tap your passion, uses your strengths and your target niche should be a market where you can make money.
- Rem Tanauan shared the idea of the ‘soul of blogging’. Where do you find inspiration? Where do you find insights for your blog?
- Create your own rules and goals for your blog. Create eternal memories when you blog.
- To blog is to write. To write is to acknowledge our need to express the self.
- Janette urges bloggers to be assertive. Volunteer and ask for writing gigs.
- Decide whether you will be the influencer or the one to be influenced.
- Wendell Cagape shares that to be a great blogger, you have to be a great reader. Read plenty. Be inspired about your life’s experiences.
- Marcelle Fabie brought the house down with his humorous antics. Don’t force yourself to be funny. Humor will come naturally and is a powerful engaging mechanism for your blog.
- He urges us to find the humor in everyday life and our daily life experiences. This highlights the importance of paying attention to details.
- Don’t take yourself too seriously. Laugh at yourself at times
Your Blog as an Artform (How to blog like a rockstar!)
- Be creative
- Have good layout
- Relate to your audience
- Be easy to understand
- Boris Joaquin talked about the importance of having a strong, focused blog and that you should seek to be original. He also highlighted the need to have a strong and engaged readership for businesses to have an interest in your blog.
- Boris shared that writing skills is important to develop when running a blog.
- Boris Formula for Traffic: Great Content + Good Connections + Good Promotion= Great Traffic
- Guest post in other blogs.
- Add a personal touch in your entries. Engage your readers.
- LESS CLUTTER. MORE CONTENT. ARCHITECTURE IS IMPORTANT.
- Give comments that add value. Converse with bloggers and your readers.
- Build your identity. Find your voice. Discover yourself. STAND OUT.
- Great Blogs Inspire.
- Capture great photos!
- Be consistent in your blogging.
- Make posts that have IMPACT!
- Bien Elli Nillos summarizes blogging as STORYTELLING. Be a great Storyteller. Appeal to your readers by tapping their emotions. Inspire action through your stories.
- Victorino challenges us to create world class blogs and to WOW our audience.
- Marcelle urges us to write about things we love and to make lists posts.
Your Blog as a Business and Platform
- Carlo Ople talked about a blog as an online publishing business. He gave an estimate that digital advertising is growing rapidly and is worth around 2 billion pesos at the moment.
- Carlo also shared to us that as bloggers, we are in the online publishing business and thus we have to see our blogs with a marketing mindset.
- As a business,we have to make our sites appealing to business and advertisers.
- There are 3 major business models: ads, services, and products. Decide what business model your blog will use.
- Your blog is a platform to build expertise.
- Have a media kit to those interested to advertise in your blog and collaborate with you.
- Mark Delgado talked about the importance of branding your blog and that the branding should be uniform and it should follow your niche.
Social Media
- Mark Delgado talked about creating online campaigns to drive traffic and engage readers via social media. An example is creating online contests.
- You can also create events to bring exposure and promote your brand.
- Mark highlighted the importance of creating alliances (networking) to promote your brand. Content and social media are tools you can use to do this.
- Carlo Gonzales urges us to use twitter well and to curate awesome content to tweet and post online. Understand and Tap Hashtags.
Relationship Marketing
- Your blog is also a platform to build relationships.
- Jason Acidre also discussed the importance of engaging your industry influencers. Who are the leaders in your niche? The Klout Score can be a useful tool to measure digital influence.
- Boris highlighted the importance of connecting to people via email, calls and face to face events.
- Build your tribe. Build your community.
- Victorino Abrugar underscored the importance of getting mentors for your blog and life in general.
- Victorino urges us to focus on your audience.
- Carlo Angelo Gonzales shares the following tips to engage your readers: (1) Ask questions, (2) Mention your fans, (3) Thank people, (4) Provide Value, (5) Ask readers for their opinions.
- Jeoffrey Solas reminds us to be sincere both online and offline. Be credible. Walk the talk. Show your identity.
SEO/Google
- Jason Acidre talked about the importance of having a value proposition. This means creating useful content and promoting it strategically to your intended audience.
- He also shared the importance of analyzing traffic statistics and to think of ways to improve conversions.
- Key things to take note in traffic statistics: Favorite pages, engagement, bounce rate and traffic sources.
- Google loves useful and compelling content. How do you know if Google will love it? Characteristics to consider: (1) Is it share-worthy? (2) Is it visually appealing? (3) Does it have a good hook? (4) Does it have good images and design? (5) Does it have clear calls to action?
- Email marketing is very powerful. Learn it.
- Optimize for search. Use keywords strategically.
- Build links through internal links and outside links.
- Make your content easy to share through social sharing buttons.
- Create ways to get the emails of people and have them subscribe to your newsletters and email lists.
- Always create awesome content.
- Be mindful of your keywords. It should show up on your title and first paragraph.
- Sean Patrick Si reminds us to use concise keywords in the title tag. He tells us to edit all our posts so that we can optimize it for the search engines.
- Kim Tryone Agapito shared advanced SEO strategies, like using blog networks and tapping authority sites for backlink purposes to your site. Blog networks can amplify your content tremendously.
- He also highlighted the need to make the anchor text in our blog entries to look natural.
Social Good and Responsible Blogging
- Danilo Arao urged us bloggers to maintain highest standards of ethics and to be responsible when we blog.
- By doing so, we maintain credibility and the reality is that trust is the currency of the web.
- Tonyo Cruz urges us to use social media for social good and to tap blogs and social media as a form of citizen journalism.
- Let us not forget that as bloggers, we are all Filipinos, and we have an obligation to help our country.
- Blogging is social. Connect with others. Help others.
- Teach others how to blog so that they can also use it for social good.
- Gellie Anne Abogado reminds us never to plagiarize and to always provide correct information. She highlights the need to do research well and credit the source of your information and influence.
- Be accountable to what you write and always be nice to those that comment in your site.
- Janette urges bloggers to be active in the blogosphere and be nice to PR people and everyone you encounter. She says Respect is earned and you have to respect others to gain that same respect.
- Yes, there is competition in blogging so beware of politics online and tyrant bloggers.
- Do not belittle small bloggers.
Edu-Blogging
(I’m also an edublogger so this was an interesting part of the Iblog8)
- Noel Feria highlights the lack of edu-bloggers in the country. Teachers and Educators should be blogging more to connect and learn from each other.
- Through blogging, a teacher can reflect about his/her teaching strategies and can help others by sharing knowledge and skills.
- You also build a network for professional growth and make new friends.
- Encourage your students to blog.
- Know the hastags for education on Twitter.
- Open discourse online can be healthy.
***
So there, things I have learned from Iblog8 I leave you with the awesome quote by Carlo Ople :
Walang Basagan ng Trip!
Did you attend the Iblog8? What did you learn? Share them in the comments below
What ideas struck you and which ones do you intend to implement immediately?
Don’t forget to share this post and connect with me on FB and Twitter and through my exclusive mailing list
I’m really learning a lot from your blog and the lesson that would stick for today is… “Walang basagan ng trip.” =>
Franc Ramon recently posted..Grateful
very nice and interesting summary from iblog8 which i failed to attend. reading your article somehow makes me present during the event. nice input you have
Thanks for the wonderful tips and advices!
I’ve met Carlo Ople before. He’s a great speaker. He taught me a lot of things about blogging.
As for Marcelle Fabie, well, he’s my friend! A very good friend and humorous indeed!
Grysh Co recently posted..Announcement: Mid-Year 2012 Giveaway x SOTM Winner
Thanks. As a new blogger, this really is a great help to me…
wow great post! i was looking for something like this
laya florendo recently posted..Dear Girls, Give Yourself Limits. Only Birds Can Grow Wings In This Universe.
Thanks for sharing the knowledge.
Franc Ramon recently posted..Grateful
really great tips, i love this post
I was supposed to attend this event for two days but I never received any confirmation from them. Trying my luck by walking-in may be not good either. Anyways, I’m sure there would be an iblog9 sometime soon.
Mark Morfe recently posted..Social Media Day on June 30
Well said.
Rizza (beingwell)
Rizza recently posted..What is Trans Fat?
Too bad I wasn’t able to attend the Iblog8. I missed these great topics.
Rossel recently posted..Passive Income with Rental Properties
This is very informative. It effectively encapsulated the major points of blogging (almost like being there).
Teresa Martinez recently posted..The Original Location of Ambos Mundos Restaurant
I am very happy reading your blog post because you help and gave a chance to those blogger who didn’t attend the event to learn what you had learned on the iBlog8. I hope that I could attend the next iBlog event….
Missed this year’s iBlog! Those are great tips and I’m sure many of the bloggers present learned something valuable.
Eihdra recently posted..Neighborhood Events and Activities
Interesting post! I learned something from your post! Thanks for sharing!
lalalapatricia recently posted..A day with Senator Chiz Escudero
what a great summary of the iBLOG conference. Buti at hindi rin nakalimutan ang lecture ko on blogging as storytelling
Bien recently posted..Moves Like Jagger: Party Rocking Students!
I missed iBLOG8. Please schedule the next event, not on Holy Week Days. Thanks!